Exhibition Programs

Description

Course Content:
How to choose the right exhibition event

• Target Audience: Does the campaign appeal to the potential customers you want to reach?
• Industry Relevance: Is the event relevant to your industry?
• Budget: Can you afford to participate in the program?

How to Plan a Successful Exhibition Event

• Booth Design: Your booth should be eye-catching and represent your brand.
• Preparation of exhibition materials: You need to prepare information materials about your products or services, as well as promotional materials.
• Train your people: Your people need to be able to answer questions about your business and attract potential customers.

How to follow up with potential customers after an exhibition event

• Collect contact information of potential customers
• Send a thank you note to potential customers
• Arrangement of Follow-up Meetings